About Penmar
Built for People Who Want More From Their Money
We’re redefining financial advice with clarity, strategy, and personal guidance — so your wealth supports the life you want, not the other way around.
Penmar Wealth Management was created to change how people experience financial advice. Too often, individuals are handed generic plans that do not reflect who they are or where they want to go. We believe money should serve your life, not the other way around.
Our Mission Is Simple:
Bring clarity, strategy, and confidence to every financial decision you make.
Meet Brad Tonoff
CEO & Investment Adviser Representative
“I started Penmar Wealth Management because I was tired of seeing people settle for ‘good enough’ with their money.
Over the years, I’ve helped individuals and families navigate some of life’s most important financial decisions. What I’ve learned is this: most people don’t need complexity — they need clarity, education, and someone who truly listens.
I take the time to understand your goals, values, and the future you’re building. Then I build a plan around it — one that evolves as your life changes. You’ll always know what we’re doing, why we’re doing it, and how it all fits together.”
Why Clients Choose Us
Clients don’t need another advisor. They need a partner who understands their goals. Penmar was built for that.
Strategy Made Simple
We combine thoughtful planning with straightforward conversations to create strategies that are easy to understand.
Fee-Based Advice
Advice provided on a fee-based basis and aligned with your best interest.
Clarity Without the Jargon
We explain everything in plain English so you always understand your plan with no confusion and no complexity.
A Real Relationship
You work directly with someone who knows your story and evolves your plan as life changes.
Confidence That Lasts
Markets shift. Tax laws change. With Penmar, you always have clarity and someone thinking ahead for you.
Custom-Crafted Plans
Your goals, timeline, and priorities are unique. Your wealth strategy should be too.
Our Philosophy
We believe financial advice should do more than manage investments. It should create clarity, simplify complexity, and open new possibilities. It should give you confidence in the future and flexibility when life changes. Most of all, it should give you freedom to spend your time, money, and energy on the things that matter most.
That is the Penmar approach:
- Be strategic.
- Be transparent.
- Be personal.
Whether you are planning for retirement, already retired, or building wealth for the decades ahead, we are here to help you make smarter decisions with your money and feel confident doing it.
Frequently Asked Questions
We help clients across all stages of wealth make smarter decisions and build plans that evolve with them. Our core services include:
Is this a good fit if I’m earlier in my career or still building wealth?
Yes. We work with individuals and families at different stages of wealth, including those who are actively building assets and planning ahead. If you have meaningful savings, increasing income, or a more complex financial picture, our process is designed to provide clarity and evolve as your goals change over time.
What if I already have an advisor?
That’s completely fine. Many clients come to us for a second opinion or to better understand how their current strategy aligns with their goals. In some cases, we help identify gaps or opportunities. In others, we provide confirmation and peace of mind. There’s no obligation to make changes.
How much does it cost to work with Penmar Wealth Management?
Our fees vary based on the scope of services and the complexity of your financial situation. We believe in transparent pricing and will clearly outline all costs before any advisory relationship begins. The initial conversation is designed to understand your needs and determine whether working together makes sense.
Can I still grow my wealth if I’m already retired?
Yes. For many retirees, the focus shifts from accumulation to creating sustainable income, managing risk, and preserving flexibility. Our approach considers growth, income planning, and risk management together to help support your lifestyle throughout retirement.
Do I have enough savings to retire?
That depends on several factors, including your goals, spending needs, timeline, and how your assets are structured. Our planning process is designed to help answer this question with clarity by evaluating your current resources and mapping them to realistic scenarios, rather than relying on simple rules of thumb.